SHOT Show 2016 News: Lakosky, Shockey Talk Women's Camo | Outdoor Channel
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SHOT Show 2016 News: Lakosky, Shockey Talk Women's Camo

Camo clothing brands continue to expand market reach with gender-specific lines; a crucial election year has the outdoor industry on high alert; trailcam technology continues to push the envelope

Eva Shockey (left) and Tiffany Lakosky speaking at a Team Under Armour hunting group appearance at the 2016 SHOT Show. (Lynn Burkhead photo) Eva Shockey (left) and Tiffany Lakosky speaking at a Team Under Armour hunting group appearance at the 2016 SHOT Show. (Lynn Burkhead photo)

By: Lynn Burkhead,

On the dazzling Las Vegas Strip, the 38th edition of the SHOT Show (Shooting, Hunting and Outdoor Trade Show) continued on Wednesday at the spacious Sands Expo Center.

As the opening day frenzy began to fade, the show seemed to settle into a steady hum of business at the more than 1,600 exhibitors at the annual National Shooting Sports Foundation ( sponsored show focused on the tasks at hand.

Here’s a sampling of what happened and what was heard during the show’s second day of business activity:

Sanettti: State of Industry is Alert

During his State of the Industry address on Tuesday night, NSSF president and CEO Steve Sanetti pulled no punches about the state of the firearms industry during the 2016 election process.

“We meet tonight at the very beginning of a crucial election year – for our industry and our nation,” said Sanetti in a NSSF news release. “We have to face the fact that our industry is being blamed, and attacked, and pilloried unfairly by politicians, media and agenda-driven social engineers seeking a convenient scapegoat for the results of policies which, ironically, they themselves have championed.

“So, ladies and gentlemen, the state of our industry is, and must be throughout the year, alert.”

Sanetti also told the sell-out crowd of more than 2,000 people at the State of the Industry Dinner seated at the Palazzo Ballroom that the industry must “reply to deliberate and ignorant falsehoods with the truth.”

He also reminded that there is more at stake this November than simply finding out who will reside in the White House for the next four years.

“We think of the upcoming elections as a Presidential election,” stated Sanetti. “Indeed it is; but it so much more. This election is about your entire government, right down to the local level, which ultimately will determine the courses of all of our lives, our industry, and the way of life we treasure.”

Sanetti concluded with these remarks: “So ladies and gentlemen, the State of the Industry tonight is alert. Alert to the challenges that we face. Alert to those who would destroy our livelihoods and our avocations. Alert to false friends and false promise and misrepresentations about us. Alert to the fact that all elections – all elections – have consequences. And above all, alert to the new promising world of millions of law abiding American citizens who are joining our ranks in honest, lawful, and safe ownership and use of firearms.”

New Products Center Boasts More Than 400 Entries

At this year’s SHOT Show New Products Center, NSSF officials indicate that there are more than 400 new items on display. With an interactive center that allows visitors to use complimentary scanners to tag items that interest them the most, a complimentary printout is given of each company and their booth as people exit the exhibit.

UA Targets Clothing for Women Hunters, Hosts Talk by Shockey and Lakosky

One of the most crowded booth appearances of Day Two of the 2016 SHOT Show as the appearance of several ladies that are members of the Team Under Armour hunting group.

Those included Outdoor Channel personalities Eva Shockey and Tiffany Lakosky among others.

Lakosky had one of the day’s most humorous lines when she joked about Shockey’s extensive use of social media in brand building and pushing a positive message about hunting and conservation.

Her laughing comment went something to the effect of “I see Eva make another social media post and I’m thinking ‘Girl, you’ve got to put that smartphone down!”

The session on Wednesday afternoon with Shockey, Lakosky and others comes on the heels of Under Armour’s push to make more effective clothing for women hunters, from those who chase whitetails in the cold to those who tackle mountain conditions for big game species like elk and mule deer.

To that end, UA has come up with a variety of clothing options for women hunters ranging from ColdGear Infrared base layers to UA Scent Control garments to rain-and-wind proof UA Storm Technology.

Add in a variety of clothing accessories like hats, gloves and other items – all available in Realtree, Mossy Oak and UA’s Ridge Reaper Barren camo patterns – and the line of clothing targeting female hunters becomes even more attractive.

Some even feature pink accents and/or the ability to reverse from camouflage to solid patterns to wear out and about in town, a trait available in garments like the UA Serene puffer jacket.

“Now she can turn that sucker inside out, and she has a phenomenal piece for on or off the field,” said Under Armour marketing manager Bryan Offutt to the NSSF Shot Daily magazine.

Judging by the good response in the UA booth on Wednesday afternoon, the line of clothing for women is a big hit here at the 2016 SHOT Show.

Moultrie Offers Remote Field Camera Operation

Trailcam maker Moultrie is offering hunters the opportunity to view data from their game cameras without going into the field and potentially spooking deer and other critters.

That comes by way of the Moultrie Mobile MV1 Field Modem (MSRP $199), compatible with a number of Moultrie cameras, including most of last year’s models.

Add in the free Moultrie Mobile App for either Apple iOS or Android devices and hunters can easily view and mange photos from their in-the-field game cameras. The company even says that camera settings can be managed and monitored from a mobile device or PC.

Once images are acquired in the field, hunters will be notified by email or text where they can then view the images on their PC, tablet or mobile device.

For more information, visit

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